:root {
  --bg: #FAF7F2;
  --card: #FFFFFF;
  --tint: #F3EEE6;
  --ink: #1B1F2A;
  --muted: #5B6170;
  --line: #E6DFD3;
  --navy: #1E2A44;
  --navy-2: #283656;
  --sun: #F28C28;
  --sun-ink: #B4570A;   /* orange that passes contrast for text on cream */
  --radius: 14px;
  --serif: "Fraunces", Georgia, "Times New Roman", serif;
  --sans: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 76px; }
body { margin: 0; background: var(--bg); color: var(--ink); font: 400 17px/1.6 var(--sans); -webkit-font-smoothing: antialiased; }
img { max-width: 100%; height: auto; display: block; }
a { color: var(--sun-ink); text-underline-offset: 3px; }
h1, h2, h3 { font-family: var(--serif); font-weight: 600; line-height: 1.15; margin: 0 0 .5em; letter-spacing: -0.01em; }
h1 { font-size: clamp(2.1rem, 5.2vw, 3.5rem); max-width: 18ch; }
h2 { font-size: clamp(1.7rem, 3.4vw, 2.3rem); }
h3 { font-size: 1.25rem; }
p { margin: 0 0 1em; }
.wrap { width: min(1080px, 100% - 32px); margin-inline: auto; }
.skip { position: absolute; left: -999px; }
.skip:focus { left: 16px; top: 12px; background: var(--card); padding: 8px 12px; z-index: 10; }
.hidden { display: none; }

/* buttons */
.btn { display: inline-block; background: var(--navy); color: #fff; text-decoration: none; font-weight: 600; padding: 13px 22px; border-radius: 10px; border: 2px solid var(--navy); font-size: 1rem; cursor: pointer; transition: background .15s; }
.btn:hover { background: var(--navy-2); }
.btn-ghost { background: transparent; color: var(--navy); }
.btn-ghost:hover { background: var(--tint); }
.btn-small { padding: 8px 14px; font-size: .9rem; }
.link { font-weight: 600; }

/* header */
.site-header { position: sticky; top: 0; z-index: 5; background: rgba(250, 247, 242, .92); backdrop-filter: blur(8px); border-bottom: 1px solid var(--line); }
.header-row { display: flex; align-items: center; gap: 24px; height: 64px; }
.brand { display: flex; align-items: center; gap: 10px; text-decoration: none; color: var(--navy); font-size: 1.15rem; letter-spacing: -0.01em; }
.brand strong { font-weight: 700; }
.site-header nav { display: flex; gap: 22px; margin-left: auto; }
.site-header nav a { color: var(--ink); text-decoration: none; font-weight: 500; font-size: .95rem; }
.site-header nav a:hover { color: var(--sun-ink); }

/* hero */
.hero { padding: 72px 0 56px; }
.eyebrow { color: var(--sun-ink); font-weight: 600; font-size: .85rem; letter-spacing: .08em; text-transform: uppercase; }
.lede { font-size: 1.2rem; color: var(--muted); max-width: 46ch; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin: 28px 0 44px; }
.facts { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.facts li { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 18px 20px; border-top: 4px solid var(--sun); }
.facts strong { display: block; font-family: var(--serif); font-size: 1.2rem; color: var(--navy); }
.facts span { color: var(--muted); font-size: .95rem; }

/* sections */
section { padding: 72px 0; }
.section-lede { color: var(--muted); max-width: 62ch; font-size: 1.05rem; }
.work { border-top: 1px solid var(--line); }

/* case studies */
.case { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; margin-top: 28px; }
.pair { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
figure { margin: 0; }
figcaption { font-size: .78rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); margin-bottom: 10px; }
.pair figure:last-child figcaption { color: var(--sun-ink); }
.shots { position: relative; padding-right: 14%; }
.shots img:first-child { border-radius: 10px; border: 1px solid var(--line); box-shadow: 0 6px 20px rgba(30, 42, 68, .08); }
.shots .phone { position: absolute; right: 0; bottom: -10px; width: 24%; border-radius: 12px; border: 3px solid var(--navy); box-shadow: 0 8px 24px rgba(30, 42, 68, .18); background: #fff; }
.case-text { margin-top: 30px; max-width: 64ch; }
.tag { color: var(--sun-ink); font-size: .8rem; font-weight: 600; letter-spacing: .08em; text-transform: uppercase; margin-top: -.3em; }

/* pricing */
.pricing { background: var(--tint); }
.plans { display: grid; grid-template-columns: 1.15fr 1fr; gap: 20px; margin-top: 28px; align-items: start; }
.plan { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; }
.plan-main { border: 2px solid var(--navy); }
.price { font-family: var(--serif); font-size: 2.6rem; color: var(--navy); margin: .1em 0 .4em; }
.price span { font-family: var(--sans); font-size: 1rem; color: var(--muted); }
.plan ul { padding: 0; margin: 0 0 22px; list-style: none; }
.plan li { padding: 8px 0 8px 28px; position: relative; border-bottom: 1px solid var(--line); }
.plan li:last-child { border-bottom: 0; }
.plan li::before { content: ""; position: absolute; left: 4px; top: 16px; width: 10px; height: 10px; border-radius: 50%; background: var(--sun); }
.optional { font-family: var(--sans); font-size: .75rem; font-weight: 600; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); border: 1px solid var(--line); border-radius: 999px; padding: 2px 8px; vertical-align: middle; margin-left: 6px; }
.note { color: var(--muted); font-size: .92rem; margin: 0; }

/* how it works */
.how { background: var(--navy); color: #E9ECF3; }
.how h2, .how h3 { color: #fff; }
.how .section-lede { color: #B9C1D3; }
.steps { list-style: none; padding: 0; margin: 32px 0 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 24px; }
.steps span { color: var(--sun); font-weight: 600; font-size: .85rem; letter-spacing: .1em; }
.steps h3 { margin-top: 6px; }
.steps p { color: #B9C1D3; font-size: .97rem; }

/* about */
.about-grid { display: grid; grid-template-columns: 260px 1fr; gap: 44px; align-items: center; }
.headshot { border-radius: 50%; border: 6px solid var(--card); box-shadow: 0 10px 30px rgba(30, 42, 68, .15); }
.direct a { font-weight: 600; }

/* contact */
.contact { background: var(--tint); }
.contact-grid { display: grid; grid-template-columns: 1.5fr 1fr; gap: 32px; align-items: start; }
form { display: grid; gap: 14px; margin-top: 20px; }
.row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
label { display: grid; gap: 6px; font-weight: 600; font-size: .92rem; }
label em { font-style: normal; font-weight: 400; color: var(--muted); }
input, textarea { font: inherit; font-weight: 400; padding: 12px 14px; border: 1px solid #D5CCBD; border-radius: 10px; background: #fff; color: var(--ink); width: 100%; }
input:focus, textarea:focus { outline: 3px solid rgba(242, 140, 40, .35); border-color: var(--sun-ink); }
form .btn { justify-self: start; }
.direct-card { background: var(--card); border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; margin-top: 64px; }
.direct-card .label { display: block; font-size: .8rem; font-weight: 600; color: var(--muted); text-transform: uppercase; letter-spacing: .06em; }
.direct-card a { font-weight: 600; word-break: break-word; }

/* footer */
.site-footer { padding: 36px 0 44px; border-top: 1px solid var(--line); color: var(--muted); font-size: .95rem; }
.footer-row .brand { margin-bottom: 12px; }
.small { font-size: .8rem; }

/* responsive */
@media (max-width: 860px) {
  .site-header nav { display: none; }
  .header-row .btn-small { margin-left: auto; }
  .facts { grid-template-columns: 1fr; }
  .pair, .plans, .contact-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr 1fr; }
  .about-grid { grid-template-columns: 1fr; gap: 24px; }
  .headshot { width: 180px; }
  .direct-card { margin-top: 0; }
  .hero { padding: 48px 0 40px; }
  section { padding: 56px 0; }
}
@media (max-width: 520px) {
  body { font-size: 16px; }
  .steps, .row { grid-template-columns: 1fr; }
  .case { padding: 16px; }
  .actions .btn { flex: 1 1 100%; text-align: center; }
}